Rule of scarcity dating
This more superficial breed of dating sites is capitalizing on a clear trend.
Only 36 percent of adults say marriage is one of the most important things in life, according to a 2010 Pew study, and only 28 percent say there is one true love for every person (men are more likely to say so than women).
She launched Face Mate in 2011, drawing on her opinion that people in happy relationships tend to resemble each other.
The site matches the photos of its users based on their faces’ bone structure using face-scanning techniques and a computer algorithm.
She points out a few other tips in her “Tinder glossary:” “Most players reflexively swipe left [reject] at the sight of a toddler or baby,” but posing with your adorable Lab can be an “effective misdirection.” And then there’s the iron law that “95 percent of players who choose a calling card that does not include a clear shot of their face are unattractive.” It’s not the first time in history that a face plays such an important role in one’s fate.
“What tends to matter for females is that the overall package is good," meaning that women might accept a less-attractive mate if he was outstanding in some other way.Charles Darwin first began to develop his theory of natural selection while journeying on the as a “gentleman companion” to its captain, Robert Fitzroy, but only after nearly being turned down from the job because Fitzroy thought “no man with such a nose could have the energy" required for an arduous voyage.