Personal ads profile dating service
It may not be planned now, but that’s not to say it won’t appear later.) Another great advantage for Facebook is that it won’t have to spend as much money as competitors in trying to attract users to its dating services.
Facebook Dating already has its users’ subscription data, profile data, interest and behavioural data – and importantly their everyday photos.
Their market entry poses a threat to all of these players.
Considering Mark Zuckerburg’s “Senator, we sell ads,” explanation for Facebook’s ability to provide services for free, it is surprising that a Facebook spokesperson told Re: Code that ads won’t appear next to profiles and users’ dating data won’t be used to target them with ads on other Facebook properties.
The Guardian’s Soulmates is probably the most successful of the mainstream UK publishers, but the Evening Standard, the Times, The Telegraph, The Independent, The Mirror all provide dating services through white label dating providers.
(Perhaps that’s one way that they’ll be able to avoid exchanges of naked photos, as the images used for the dating profile pictures will be the same as the mainstream profile pictures.
People don’t generally display naked pictures to their friends, parents, aunts and uncles, nieces and nephews who make up their Facebook social network nowadays.) The additional dating data will make Facebook’s database even more valuable.
After it proved popular, we expanded to include plots, and the project grew from there.
We're proud to see work we've helped you create pop up on blogs and in fun projects.“Rivals should be utterly terrified,” The Motley Fool’s Senior Technology Specialist said of Facebook’s entry into the dating industry.