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New York’s next corporate-sponsored, branded cafe arrives this fall — and this time it comes from mobile dating app Bumble, with food from the team behind hip destinations such as Charlie Bird.
Bumble, the female-friendly app known for allowing only women to make the first contact with matched users, is opening an all-day cafe and wine bar in Soho later this year, to be named Bumble Brew, Bloomberg reports.
Bumble Brew will be a 70-seat cafe with a bunch of two-tops — ideal for dates, though the space will also be used for events such as networking nights, a nod to the Bumble Bizz platform.
It’ll be a casual, counter-service affair; servers will refill drinks.
[gallery ids="1498700,1498723,1498722,1498714,1498716,1498705,1498702,1498698,1498711,1498709,1498708,1498712"] A physical location is the first step in the dating startup’s attempt to formalize the community that has naturally formed around the Bumble brand.Like other recent branded efforts such as the Danny Meyer-run Lexus restaurant, Bumble has tapped an acclaimed local team to run the food and drink program.Delicious Hospitality, the restaurant group behind Soho Italian hit Charlie Bird and wood-fired pizza destination Pasquale Jones, will create the cafe’s pastry selection and a first-date appropriate menu for the evening.And Meyer’s Union Square Hospitality Group runs a Lexus-branded restaurant in the Meat Packing District, where internationally famed chefs are popping up.
Bumble’s new venture signals another data point for a future where restaurants are branded.
While the space will be open during the week for couples to meet up (or friends to just stop in and check it out), there will also be a series of events focused on relationships, female entrepreneurship and more.