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If they aren’t interested in what they see, they can look at something else with just one click. If they don’t get that immediate feeling that they have found what they were looking for, they will go somewhere else.Of course, this puts massive pressure on us, since we have to make sure that our customers are actually looking at what we are trying to sell them, and to accomplish that in a way which won’t make them lose interest.
A lot of this feeling and atmosphere is derived from our heritage with Björn Borg, the tennis player, and his ability to always bring the best out in him – not because he was the biggest talent, but because he never gave up. European Business: The Björn Borg Group‘s brand has long had an identity distinct from its namesake, the tennis player.Henrik Bunge: The main benefit of physical stores is the interaction with customers.